The Brand & Website Cohort
6 weeks. Real sessions, together. A live brand & website by the end.
A small, workshop-style cohort for wellness practitioners & wellness industry who are ready to stop overthinking their brand and get it done — together, guided, step by step.
Starts October 12 · Every Monday at 6PM
In person in Boulder or online · 2.5-hour sessions, weekly
Free Open house Thursday September 17 @ 4PM
We will use this time to learn more about the cohort and answer any questions you may have about the course material, the content, logistics, etc.
Your site feels out of date, or you don't have one yet
You're not sure where to start with your brand, or which tools are worth your time
You want real accountability and a guide with real experience — not another course you'll abandon in week two
You're ready to have something live, not just planned
Is This For You?
What You'll Walk Away With
✓ A brand strategy that's actually yours — your work, your people, your one-sentence message
✓ A visual identity — color palette, fonts, and a moodboard that looks like you
✓ A live, one-page Squarespace website
✓ Starting your Marketing Platform — Building community with email marketing & social media
✓ Recordings of every session, so missing one doesn't mean falling behind
The 6 Weeks
Here's our schedule for the six weeks together.
Since this is a beta round, there's built-in flexibility — we'll adjust as we go based on what the group needs.
Starts October 12 · Every Monday at 6PM
In person in Boulder or online · 2.5-hour sessions, weekly
Week 1 — Brand Strategy
Get clear on what you do, who it's for, and why it matters. Draft your one-sentence brand message and your 5 essence words.
Week 2 — Brand Identity
Moodboard in Canva, pull your color palette, choose your fonts, define your visual and written voice.
Week 3 — Website Build, Part 1
Start building your six-section Squarespace site, together, in real time.
Week 4 — Website Build, Part 2 + Launch
Finish the build, add your final touches, and go live. Share round to close it out.
Week 5 — Marketing Foundations
Email newsletters, social content, and the simple system behind building a community through your marketing — content pillars, cadence, and how to build one idea and repurpose it three ways.
Week 6 — Open Session
Shaped by your group. Deeper social strategy, ethical AI, SEO, or whatever's most useful to the people in the room, with guest specialists brought in as needed.
Your Investment
Flagship Course
Beta Cohort Pricing
$750
6 Week Cohort – 2.5 hours a week in person or online.
Option to split into 3 payments of $275, one month apart.
✓ 6 live weekly sessions (2.5 hrs), Mondays at 6pm, Oct 12–Nov 16
✓ Join in person in Boulder or online — your choice, week to week
✓ Full curriculum: brand strategy, brand identity, website/Squarespace build and marketing (email + social)
✓ Recording of every session if you miss a week
✓ Weekly homework + an accountability pod to keep you moving
✓ Direct feedback and support from Rin throughout
Beta cohort pricing
$1,175
6 Week Cohort + Three 1:1 Strategy/Coaching Sessions
Option to split into 3 payments of $400, one month apart.
✓ Everything in the Flagship Cohort
✓ Three 60 min private 1:1 Strategy Sessions with Rin, scheduled during the 6 weeks
✓ Personalized help on your specific brand, website, or marketing questions
✓ Priority feedback outside of the group sessions
This is a beta round — your feedback helps shape what this becomes, and you're getting direct, hands-on time with Rin throughout. Pricing will go up next cohort.
Still Deciding?
Totally fair — here's what might help:
— Can't make a live session? Every class is recorded, so you won't fall behind.
— Need a different payment split? Just ask.
— Not sure if this is the right fit yet? Let's talk it through first.
Your Guide: Rin (Kerin) Gaydou
Kerin got her start in advertising at Hill Holliday in Boston, then spent over a decade building brands before starting her own studio, KG Creative, here in Colorado — specializing in brand identity for outdoor industry and natural foods startups. Her process starts with real research: sitting down with a founder's customers, pulling out the language and insight already there, and turning it into a positioning statement that actually sounds like the brand, not a template.
Then she went back to school to become a somatic bodyworker, because strategy on a screen wasn't enough — she wanted work that was hands-on, human, in the room. Now she runs both: the strategic eye of a creative director, and the lived experience of a practitioner who's sat across from a client trying to explain what she actually does for a living, and knows exactly how hard that sentence is to write.
She's also the founder of Subtle Nectar Wellness, a Boulder-based community hub for holistic practitioners, built on one belief: you're not competing with the person next to you — you're both more successful when you lift each other up.
Her superpower is turning chaos into calm. Handing her whatever's scattered about your brand, and getting back something that actually feels like you.
Next Steps
Spots are limited to keep this small and hands-on.
Questions first? Book a call below or reach out directly — happy to talk it through.
No perfection. No overthinking. Just six weeks to a brand, a website, and a community that's actually yours.
Brand Cohort Application
Starts October 12 · Every Monday at 6PM
In person in Boulder or online · 2.5-hour sessions, weekly
